Marketing Acquisition Lead
Remote, Europe | Full-time
Responsibilities
- Provide dashboards and analytics for each online channel;
- Identify and deliver new opportunities and innovative campaigns/approaches;
- Lead the negotiations with a digital agency and continuously monitor their performance;
- Continuously monitor the quality of traffic;
- Monitor and incorporate industry trends and best practices into marketing and sales efforts;
- Collaborate with the Sales team to develop targeted campaigns and materials to support lead generation and customer retention.
Requirements
- 3+ years of proven client acquisition digital marketing experience;
- Extensive proven experience working with paid traffic sources – Facebook, Google, Tik Tok;
- Experience working with both app and web versions of the product;
- Experience in a fast-paced online business (such as e-commerce, online finance, or other online B2C company);
- Experience in managing a team of minimum 5e employees;
- Experience in working with budgets from 50k USD;
- Practical experience in user acquisition in Asia, LATAM, South Africa, and Europe markets;
- Good understanding of conversion funnel performance and its analysis;
- Experience with Google Analytics, AppsFlyer or other analytics tools;
- Proven analytical and quantitative skills, including a strong understanding of online marketing metrics;
- Strong proficiency in MS Excel;
- Advanced negotiation skills, the use of various “negotiating levers”. Skills in bargaining in the direction of decreasing rates without losing the quality of traffic;
- Advanced English level both verbal and written.
We offer
- Compensation for tax expenses of private entrepreneurs in Ukraine;
- Qualified assistance and support for Ukrainian private entrepreneurs;
- 20 paid vacation days per year;
- 10 paid sick leave days per year;
- Public holidays according to current Ukrainian legislation;
- Medical insurance for employees;
- Compensation for professional education and learning English;
- Compensation for a sports subscription or sports equipment.