PR Lead
Office, Cyprus | Full-time
Responsibilities
- Develop and implement comprehensive PR strategies to increase brand visibility and generate positive media coverage for our finance brand;
- Develop strong relationships with key media contacts, celebrities, and industry professionals to secure press coverage and endorsements;
- Organize and manage product launches to ensure maximum media exposure and attendance;
- Monitor media coverage and industry trends to identify opportunities for brand promotion and crisis management;
- Create briefs, press releases, media announcements, speeches, and other PR deliverables to effectively communicate brand messages and product launches;
- Collaborate with internal marketing, design, and sales teams to align PR strategies with overall brand objectives;
- Stay abreast of the latest financial trends and competitive activities to provide valuable insights and recommendations for brand positioning;
- Monitor, measure, and report on PR effectiveness.
Requirements
- 3+ years of proven work experience as a PR Manager in finance/crypto/web3/fintech or gambling/betting;
- Leading experience in PR;
- Experience in the market of Asia, Africa, MENA;
- Building PR processes from scratch;
- B2C experience;
- Excellent written and verbal communication skills in English, capable of crafting effective press releases and pitching stories to the media;
- Knowledge of digital marketing and social media platforms to leverage PR efforts across various channels;
- Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines;
- Creative thinker with a proactive approach to problem-solving;
- Strong interpersonal skills are crucial in building and maintaining relationships with stakeholders at all levels.
Will be a plus
- A strong network of media contacts in the finance/crypto/web3/fintech industry, including journalists, editors, and influencers.
We offer
- Medical insurance;
- 21 days paid vacation days per year;
- 10 paid sick leave days per year;
- Public Holiday by the Central Bank of Cyprus Public Holiday list;
- Flight tickets, hotel or apartment accommodation, migration support for you and your family (if relocating);
- Opportunity for growth and professional development.